その内容は上記スクリーンpdf：12ページにわたって説明されている。タイトルは「エクセル履物（footwear）2010年・春夏」となるのだろうか。要するに、シューズの分野に進出するという宣言をともなった製品カタログである。
フィンランドで歴史を持つ履物製造会社のカーフ（Karhu）社を買収したので、ノルディックウォーキングにノウハウを持つエクセルが、独自のノルディックウォーキング用シューズを製造販売する。中国にもチャンネルがあり経験は豊富である・・・。
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Page 1 1 exel footwear workbook spring/summer 2010 Page 2 2 Page 3 3 the exel heritage Exel’s brand roots go back to the early 1960’s. At that time Exel started to de- velop carbon composite applications for various industries including the sporting goods. Exel soon became a world market leader in the development of carbon composite products for various sport categories such as ski poles and other poles. In addition, the Exel development team has always worked in close co-operation with top racers and experienced medical and physical education experts. Combining expertise in carbon technology, medicine and physical education has guaranteed the product development team excellent resources for continuous product innovations in outdoor sports. A new era began in the late 1990’s when Exel started a new sport and devel- oped a totally new product category called Nordic Walking. The Nordic Walking success story began in Finland in 1997 with Exel’s introduction of the first Exel Nordic Walker® pole. Since then Nordic Walking has grown into a major global trend. Exel is leading the way as the Original Nordic Walking Brand. The story continues as ESB Sports Oy/Exel Outdoor in 2009 acquired the shoe development team of Karhu Finland. Exel Outdoor’s in-depth knowledge of carbon technology, Outdoor and Nordic Walking markets in combination with the leading performance footwear expertise of Karhu Finland create a perfect platform for development of innovative footwear for outdoor and performance sports. Page 4 4 introducing exel footwear As the Original Nordic Walker® Brand Exel Outdoor understands and respects the special characteristics of shoes suitable for Nordic Walking in different ter- rains and surfaces. With the Karhu Finland footwear development experts in the team our ambition is to create perfectly working shoes for Outdoor and Nordic Walking enthusi- asts. This is not just an ordinary outdoor shoe - this is ExEl - thE shoE for active outdoor life and Nordic Walking. Page 5 5 The new Exel footwear has been developed by the former Karhu Finland footwear team. Karhu Finland has a long and versatile experience in footwear development. The first shoes by Karhu were made in the late 1910’s. Based on the latest scientific research in close collaboration, among others, with the Neuromuscular Research Centre at the University of Jyväskylä in Finland, the Karhu team produced world class innovations in athletic footwear for many decades. The expertise and resources of the Karhu team cover footwear materials, soles, shoe lasts, a development factory in Finland, a partly owned shoe factory in China as well as other production factory contacts and experience in Europe and the Far East. The key members of the Karhu footwear development team have been involved in the development of Air Cushion, Fulcrum and most recently the Karhu M-Series performance running shoes utilizing the patented Anatomic Controlling System (ACS). The key milestones of the former Karhu Finland footwear development team - from now on ESB Sports/Exel Outdoor Footwear Development team: more than 90 Years of footwear experience. 1916 Development of athletic footwear in Finland began 1922- Development of an athletic spike shoe. Many world records and Olympic medals won with shoes developed by Karhu Finland 1968 Karhu first in the world to use nylon shoe upper material in running shoes 1976 Developed and patented Air Cushion system 1977 The first Karhu shoe factory in Finland was built 1984- Scientific footwear development collaboration with the Neuromuscular Research Centre at the University of Jyväskylä, Finland, began. 1986 Developed and patented the Fulcrum running shoe sole structure 1987 Developed the ORTIX System for footwear 1989 Developed the Module Control System for footwear 1994 Developed the Air Deck insole system 2006 Developed a totally new running shoe sole structure called Anatomic Controlling System (ACS) 2008 The Karhu footwear brand was sold, but the development team, the organization and other resources continues as ESB Sports/ Exel Footwear 2009- Introducing the Exel footwear brand Page 6 6 outdoor The elements for our flagship shoes were chosen carefully. The Syncro and Syn- cro carbon earned their names from our selected lacing system and are designed to accompany you wherever you go. A new Exel T-Profile outsole makes our Outdoor shoes a perfect choice for any terrain. The outsole component includes cutted EVA midsoles and original and air cushioning system. The unique composition of rubber ma- terials is suitable for all kinds of terrain, is very durable and offers excellent user comfort. The Syncro Lacing System was developed by our team to provide better forefoot area fitting. Sympatex® is a high-tech functional membrane for footwear, clothing, ac- cessories and medical applications. Sympatex is 100% waterproof, 100% windproof, 100% ecologically degradable material with optimal breathability. Page 7 7 exel outdoor shoe technologY sYncro carbon Waterproof shoe especially designed for Outdoor/Multi- sport in all terrains. Upper material made of nubuck leather with Sympatex® membrane. Men and Lady styles. sYncro General Outdoor/Multisport shoe with split leather and enforcements. Men and Lady styles. EFW10040 Syncro Carbon Lady White/LtBlue Size: 3-8 1/2 EFW10041 Syncro Carbon Lady LadyBlue/Grey Size: 3-8 1/2 EFW10050 Syncro Carbon Men Black/Red/Grey Size: 7 1/2-13 EFW10052 Syncro Carbon Men Black/LtGrey/DkGrey Size: 7 1/2-13 EFW10051 Syncro Carbon Men Black/Orange/Grey Size: 7 1/2-13 EFW10061 Syncro Lady Beige/Grey Size: 3-8 1/2 EFW10062 Syncro Lady Brown/LtBlue Size: 3-8 1/2 EFW10070 Syncro Men Brown/DkGrey Size: 7 1/2-13 EFW10071 Syncro Men Black/Grey Size: 7 1/2-13 T-PROFILE Especially designed T-profile outsole provides excellent grip and stability on various surfaces. SyNCRO LACINg SySTEM The Syncro Lacing system provides better forefoot area fitting. EXEL STABILIzER The Exel Stabilizer provides excellent support and comfort of the move- ment. SyMPATEX® Exel uses a specially chosen Sympa- tex® material to ensure that no rain, mud or snow can permeate through the footwear. At the same time Sympatex® allows the water vapour out to prevent any build-up of moisture inside the shoe. Thus Sympatex® makes the wearer completely “weatherproof” in all situations. The Sympatex® membrane transports the water vapour (sweat) produced by the wearer’s feet out of the shoe via molecule chains, allowing better breath- ability and cooling during use. Regula- tion of the temperature inside the shoe increases comfort and hygiene. Page 8 8 We have designed a true best friend for Nordic Walkers on long hikes. The Vibram H-Speed outsoles enable you to go faster with less effort and ripstop nylon makes it more comfortable along the way. Vibram H-Speed is one of the best recog- nized outsole components. The Hytrel™ material by DuPont offers torsional support and gives a better roll- ing effect. The heel cushioning system ensures shock absorption. nordic walking Page 9 9 EFW10020 Nordic Walker Lady Red/White/Grey Size: Narrow 3-8 1/2 EFW10021 Nordic Walker Lady Yellow/Black/White Size: Narrow 3-8 1/2 EFW10022 Nordic Walker Lady Black/White/Grey Size: Narrow 3-8 1/2 EFW10000 Nordic Walker Sport Lady Red/Black/Grey Size: Narrow 3-8 1/2 EFW10002 Nordic Walker Sport Lady Blue/White/Black Size: Narrow 3-8 1/2 EFW10010 Nordic Walker Sport Men Black/DkGrey Size: Medium 7 1/2-13 EFW10011 Nordic Walker Sport Men Bluey/Grey/Black Size: Medium 7 1/2-13 EFW10032 Nordic Walker Men Green/Black/Grey Size: Medium 7 1/2-13 exel nordic walking shoe technologY nordic walker sport Waterproof shoe especially designed for Nordic Walking in all terrains. Upper material made of special textile mesh with Sympatex® membrane and carbon reinforcements. Vibram High Speed sole. Men and Lady styles. nordic walker Shoe designed for Nordic Walking. Made of special textile mesh with carbon reinforcements. Vibram High Speed sole. Men and Lady styles. VIBRAM HIgH SPEED Vibram High Speed midsole and outsole ensures fast rolling. Due to the Hytrel™ material by DuPont excellent torsional support is provided. The Vibram heel cushioning system ensures good shock absorption. SyMPATEX® Exel uses a specially chosen Sympa- tex® material to ensure that no rain, mud or snow can permeate through the footwear. At the same time Sympatex® allows the water vapour out to prevent any build-up of moisture inside the shoe. Thus Sympatex® makes the wearer completely “weatherproof” in all situations. The Sympatex® membrane transports the water vapour (sweat) produced by the wearer’s feet out of the shoe via molecule chains, allowing better breath- ability and cooling during use. Regula- tion of the temperature inside the shoe increases comfort and hygiene. Page 10 10 Sometimes even your feet need more air, but you still don't want to compromise the way you walk - do you? The famous Speed Lacing System is easy and fast to use. This is a Sandal for the active nordic walker. Now you can feel relaxed even when working out. nordic walker trail Page 11 11 EFW10081 Nordic Walker Trail Lady Violet/Black Size: 3-8 1/2 EFW10080 Nordic Walker Trail Lady Red/Grey Size: 3-8 1/2 EFW10082 Nordic Walker Trail Lady Lt.Blue/Black/White Size: 3-8 1/2 EFW10090 Nordic Walker Sandal Men Brown/Black Size: 3-13 exel nordic walking shoe technologY nordic walker trail sandal Especially designed shoe for Nordic Walking in hot summer temper- atures. Upper material coated nubuck leather with carbon reinforce- ments. Vibram High Speed sole. Men and Lady styles. accessories Especially designed accessories for Nordic Walking and other outdoor activities. VIBRAM HIgH SPEED Vibram High Speed midsole and outsole ensures fast rolling. Due to the Hytrel™ material by DuPont excellent torsional support is provided. The Vibram heel cushioning
Page 1 1 exel footwear workbook spring/summer 2010 Page 2 2 Page 3 3 the exel heritage Exel’s brand roots go back to the early 1960’s. At that time Exel started to de- velop carbon composite applications for various industries including the sporting goods. Exel soon became a world market leader in the development of carbon composite products for various sport categories such as ski poles and other poles. In addition, the Exel development team has always worked in close co-operation with top racers and experienced medical and physical education experts. Combining expertise in carbon technology, medicine and physical education has guaranteed the product development team excellent resources for continuous product innovations in outdoor sports. A new era began in the late 1990’s when Exel started a new sport and devel- oped a totally new product category called Nordic Walking. The Nordic Walking success story began in Finland in 1997 with Exel’s introduction of the first Exel Nordic Walker® pole. Since then Nordic Walking has grown into a major global trend. Exel is leading the way as the Original Nordic Walking Brand. The story continues as ESB Sports Oy/Exel Outdoor in 2009 acquired the shoe development team of Karhu Finland. Exel Outdoor’s in-depth knowledge of carbon technology, Outdoor and Nordic Walking markets in combination with the leading performance footwear expertise of Karhu Finland create a perfect platform for development of innovative footwear for outdoor and performance sports. Page 4 4 introducing exel footwear As the Original Nordic Walker® Brand Exel Outdoor understands and respects the special characteristics of shoes suitable for Nordic Walking in different ter- rains and surfaces. With the Karhu Finland footwear development experts in the team our ambition is to create perfectly working shoes for Outdoor and Nordic Walking enthusi- asts. This is not just an ordinary outdoor shoe - this is ExEl - thE shoE for active outdoor life and Nordic Walking. Page 5 5 The new Exel footwear has been developed by the former Karhu Finland footwear team. Karhu Finland has a long and versatile experience in footwear development. The first shoes by Karhu were made in the late 1910’s. Based on the latest scientific research in close collaboration, among others, with the Neuromuscular Research Centre at the University of Jyväskylä in Finland, the Karhu team produced world class innovations in athletic footwear for many decades. The expertise and resources of the Karhu team cover footwear materials, soles, shoe lasts, a development factory in Finland, a partly owned shoe factory in China as well as other production factory contacts and experience in Europe and the Far East. The key members of the Karhu footwear development team have been involved in the development of Air Cushion, Fulcrum and most recently the Karhu M-Series performance running shoes utilizing the patented Anatomic Controlling System (ACS). The key milestones of the former Karhu Finland footwear development team - from now on ESB Sports/Exel Outdoor Footwear Development team: more than 90 Years of footwear experience. 1916 Development of athletic footwear in Finland began 1922- Development of an athletic spike shoe. Many world records and Olympic medals won with shoes developed by Karhu Finland 1968 Karhu first in the world to use nylon shoe upper material in running shoes 1976 Developed and patented Air Cushion system 1977 The first Karhu shoe factory in Finland was built 1984- Scientific footwear development collaboration with the Neuromuscular Research Centre at the University of Jyväskylä, Finland, began. 1986 Developed and patented the Fulcrum running shoe sole structure 1987 Developed the ORTIX System for footwear 1989 Developed the Module Control System for footwear 1994 Developed the Air Deck insole system 2006 Developed a totally new running shoe sole structure called Anatomic Controlling System (ACS) 2008 The Karhu footwear brand was sold, but the development team, the organization and other resources continues as ESB Sports/ Exel Footwear 2009- Introducing the Exel footwear brand Page 6 6 outdoor The elements for our flagship shoes were chosen carefully. The Syncro and Syn- cro carbon earned their names from our selected lacing system and are designed to accompany you wherever you go. A new Exel T-Profile outsole makes our Outdoor shoes a perfect choice for any terrain. The outsole component includes cutted EVA midsoles and original and air cushioning system. The unique composition of rubber ma- terials is suitable for all kinds of terrain, is very durable and offers excellent user comfort. The Syncro Lacing System was developed by our team to provide better forefoot area fitting. Sympatex® is a high-tech functional membrane for footwear, clothing, ac- cessories and medical applications. Sympatex is 100% waterproof, 100% windproof, 100% ecologically degradable material with optimal breathability. Page 7 7 exel outdoor shoe technologY sYncro carbon Waterproof shoe especially designed for Outdoor/Multi- sport in all terrains. Upper material made of nubuck leather with Sympatex® membrane. Men and Lady styles. sYncro General Outdoor/Multisport shoe with split leather and enforcements. Men and Lady styles. EFW10040 Syncro Carbon Lady White/LtBlue Size: 3-8 1/2 EFW10041 Syncro Carbon Lady LadyBlue/Grey Size: 3-8 1/2 EFW10050 Syncro Carbon Men Black/Red/Grey Size: 7 1/2-13 EFW10052 Syncro Carbon Men Black/LtGrey/DkGrey Size: 7 1/2-13 EFW10051 Syncro Carbon Men Black/Orange/Grey Size: 7 1/2-13 EFW10061 Syncro Lady Beige/Grey Size: 3-8 1/2 EFW10062 Syncro Lady Brown/LtBlue Size: 3-8 1/2 EFW10070 Syncro Men Brown/DkGrey Size: 7 1/2-13 EFW10071 Syncro Men Black/Grey Size: 7 1/2-13 T-PROFILE Especially designed T-profile outsole provides excellent grip and stability on various surfaces. SyNCRO LACINg SySTEM The Syncro Lacing system provides better forefoot area fitting. EXEL STABILIzER The Exel Stabilizer provides excellent support and comfort of the move- ment. SyMPATEX® Exel uses a specially chosen Sympa- tex® material to ensure that no rain, mud or snow can permeate through the footwear. At the same time Sympatex® allows the water vapour out to prevent any build-up of moisture inside the shoe. Thus Sympatex® makes the wearer completely “weatherproof” in all situations. The Sympatex® membrane transports the water vapour (sweat) produced by the wearer’s feet out of the shoe via molecule chains, allowing better breath- ability and cooling during use. Regula- tion of the temperature inside the shoe increases comfort and hygiene. Page 8 8 We have designed a true best friend for Nordic Walkers on long hikes. The Vibram H-Speed outsoles enable you to go faster with less effort and ripstop nylon makes it more comfortable along the way. Vibram H-Speed is one of the best recog- nized outsole components. The Hytrel™ material by DuPont offers torsional support and gives a better roll- ing effect. The heel cushioning system ensures shock absorption. nordic walking Page 9 9 EFW10020 Nordic Walker Lady Red/White/Grey Size: Narrow 3-8 1/2 EFW10021 Nordic Walker Lady Yellow/Black/White Size: Narrow 3-8 1/2 EFW10022 Nordic Walker Lady Black/White/Grey Size: Narrow 3-8 1/2 EFW10000 Nordic Walker Sport Lady Red/Black/Grey Size: Narrow 3-8 1/2 EFW10002 Nordic Walker Sport Lady Blue/White/Black Size: Narrow 3-8 1/2 EFW10010 Nordic Walker Sport Men Black/DkGrey Size: Medium 7 1/2-13 EFW10011 Nordic Walker Sport Men Bluey/Grey/Black Size: Medium 7 1/2-13 EFW10032 Nordic Walker Men Green/Black/Grey Size: Medium 7 1/2-13 exel nordic walking shoe technologY nordic walker sport Waterproof shoe especially designed for Nordic Walking in all terrains. Upper material made of special textile mesh with Sympatex® membrane and carbon reinforcements. Vibram High Speed sole. Men and Lady styles. nordic walker Shoe designed for Nordic Walking. Made of special textile mesh with carbon reinforcements. Vibram High Speed sole. Men and Lady styles. VIBRAM HIgH SPEED Vibram High Speed midsole and outsole ensures fast rolling. Due to the Hytrel™ material by DuPont excellent torsional support is provided. The Vibram heel cushioning system ensures good shock absorption. SyMPATEX® Exel uses a specially chosen Sympa- tex® material to ensure that no rain, mud or snow can permeate through the footwear. At the same time Sympatex® allows the water vapour out to prevent any build-up of moisture inside the shoe. Thus Sympatex® makes the wearer completely “weatherproof” in all situations. The Sympatex® membrane transports the water vapour (sweat) produced by the wearer’s feet out of the shoe via molecule chains, allowing better breath- ability and cooling during use. Regula- tion of the temperature inside the shoe increases comfort and hygiene. Page 10 10 Sometimes even your feet need more air, but you still don't want to compromise the way you walk - do you? The famous Speed Lacing System is easy and fast to use. This is a Sandal for the active nordic walker. Now you can feel relaxed even when working out. nordic walker trail Page 11 11 EFW10081 Nordic Walker Trail Lady Violet/Black Size: 3-8 1/2 EFW10080 Nordic Walker Trail Lady Red/Grey Size: 3-8 1/2 EFW10082 Nordic Walker Trail Lady Lt.Blue/Black/White Size: 3-8 1/2 EFW10090 Nordic Walker Sandal Men Brown/Black Size: 3-13 exel nordic walking shoe technologY nordic walker trail sandal Especially designed shoe for Nordic Walking in hot summer temper- atures. Upper material coated nubuck leather with carbon reinforce- ments. Vibram High Speed sole. Men and Lady styles. accessories Especially designed accessories for Nordic Walking and other outdoor activities. VIBRAM HIgH SPEED Vibram High Speed midsole and outsole ensures fast rolling. Due to the Hytrel™ material by DuPont excellent torsional support is provided. The Vibram heel cushioning
system ensures good shock absorption. UPPER CONSTRUCTION Especially designed upper construction provides excellent ventilation in hot summer temperatures. Carbon rein- forcements on heel counter and on tip areas ensure safe journeys in all terrains. SPEED LACINg The Speed Lacing system ensures good fitting and is fast and easy to use. R-7103238 Beltpack 30 (L) x 13 (W) x 25 (H) cm Durable Polyester 600 D PVC R-7103373 Cap One Size, black R-7103055 Drinking belt 34 (L) x 8 (W) x 15.5 (H) cm Polyester 600 D PVC R-7103239 Backpack, 18 l 36 (L) x 30 (W) x 50 (H) cm Durable Polyester 600 D PVC R-7103491 Tech pack, 15 l 8 (L) x 25 (W) x 40 (H) cm 100 % Ripstop nylon R-7103052 Sport pag, 55 l 50 (L) x 26 (W) x 36 (H) cm Polyester 600 D R-7103060 Travel pag, wheels, 110 l 82 (L) x 37 (W) x 43 (H) c
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